Why "Ugly Desserts" ???

The first thing everyone asks me is: so what's the deal with “Ugly Desserts”?

Here’s the deal – I can make desserts that are amazingly delicious. I know this, and I’m confident in it. What I can’t do…is make them look good. They almost never look like the desserts you see in magazines, or bakeries…or blogs like this. And I’m telling you right now – that’s ok. It’s better than ok. Own it!

I’m not trying to make the world’s most beautiful desserts. I’m trying to make stuff that people really, really want to eat. Hopefully, this site will help you do that.
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